BALANCED SCORECARD Essay Example | Topics and Well Written Essays - 2500 words

BALANCED SCORECARD - Essay Example It is headquartered at Ohio, United States. The company is engaged in the business of offering consumer goods to its customers in packaged form. The sales and marketing division of P&G group is committed towards providing best services to its customers. This study entails the preparation of a balanced scorecard for the strategies to be implemented in the sales and marketing division of the company keeping it aligned with the overall strategy of P&G. The Balanced Scorecard includes all the four perspectives of a balanced scorecard namely, the financial, customers, learning and internal business process perspectives. The purpose of this Balanced Scorecard is to look at three objectives in this organizational unit. These objectives will be measured using metrics appropriate for this discipline. Financial The primary goal or objective of this business unit is to increase the sales and add to the profits of the company. A lot of sales personnel are involved in the marketing of products of P&G and it needs to look at the objective of reducing the costs incurred in the various processes involved in this department as well. Customer Customers are the key towards the success and profitability of the company. Hence the company needs to have a well devised strategy leading to complete satisfaction of its customers. Internal Business The strategy related to this perspective would be to increase the efficiency of the marketing division so that it can serve for the better performance of the company. Learning and Development A well devised strategy related to this perspective is also required to be devised by the company. It would include various objectives like imparting training to the personnel in the department so that they can carry on their activities efficiently and help the company to have a sustainable growth and development. Table of Contents Table of Contents 4 Formulation and Implementation of Balanced Scorecard of Procter & Gamble 6 Financial Perspective 8 Sales Growth 9 Growth in Operating Activities 9 Free Cash Flow Productivity 9 Customer Perspective 10 Increase in Customer Retention 10 Improved Customer Service 10 Increase in number of Customers 11 Internal Perspective 11 Reductions in Inventory 11 New Product Developments 12 Improvement in Distribution Efficiency 12 Learning and Growth Perspective 12 Employee Turnover 13 High Skill Levels 13 Employee Satisfaction 13 References 16 Formulation and Implementation of Balanced Scorecard of Procter & Gamble Balance Scorecard was developed by Robert Kaplan and Dr. David Norton in the year 1992. It is a tool developed to measure the level of performance mainly of the employees in an organization. In a Balanced Scorecard system performance is measured on the basis of four perspectives, namely, financial, customers, learning and development, and internal business process perspectives. It contains both the target scores and the scores achieved based on the given category. So it becomes easy to me asure high as well as low performances using Balanced Scorecard (Balance Scorecard Institute, 2012). This study entails about the preparation of a Balanced Scorecard for the sales and marketing division of Procter and Gamble (P&G). P&G is a reputed company which operates its business activities worldwide. It is headquartered at Ohio, United States. P&G is engaged in the business of offering wide range of FMCG products to its customers and they are delivered to them in packaged forms (Yahoo Finance, 2012). The sales and market division of the company constitutes a critical unit of the organization and Balanced Scorecard prepared in this study can help analyze and measure its effectiveness, thereby helping the company to have well devised strategy to attain the objectives of the company. The first step towards

Designing a Cover Book Essay Example | Topics and Well Written Essays - 750 words

Designing a Cover Book - Essay Example Richardson and P. Parnell, with illustrations by H. Cole. It is a book based on the real life of Silo and Roy two Chinstrap penguins, both male, in Central Park Zoo, New York. Their life is followed in the book, which trails their six-year partnership during which they are given an egg to raise (Justin et al 15). While winning numerous awards, it has been mired in many culture wars and censorship debates on adoption, same-sex unions and animal homosexuality. It was announced to be the book most challenged from 2006-2010 by the ALA. The page cover is set against a sky blue backdrop, with a few patches being lighter than the dominant color. This is appealing to the target since this is a reflective and dreamy color. The lighter patches show enlightenment and possibility of further existence, and meaning, underneath the backdrop. At the bottom of the cover are bread remains, as in most zoos where animal lovers throw food at penguins, with the bread being concentrated to the center right , though traces are seen still strewn around the completely lower part of the cover. Standing amidst these breadcrumbs are two Chinstrap penguins of similar size and stature to show similar sex, aligned more to the left of the cover, facing the viewer. Behind them is a chain link fence. Their body covering dark in color, they both spot white miniature bow ties, holding wings and looking down at an egg peeking from under the penguin on the right. Between the peeing egg and the right margin of the cover is the title in purple in purple with gold margins. The penguin on the right points at the egg with his free wing, a look of bewilderment on his face, while the other penguin has his free wing holding his left cheek, a look of pure terror on his face. To the right of the cover, further in the background are two penguins, different in size and stature to show different sex. They are deep in conversation with the larger one apparently jabbing his hand at Roy and Silo. The female however has a look of pure contentment and relief, since two eggs overwhelmed her, and another egg can be seen under her feet. The sky above them is full of faceless doves (Richardson et al 8). The back blurb reads: Silo and Roy, plucked from their ideal and wonderful world, have been thrust into a world that cares not about them, but what they bring to this place they have made them call home. Catapulted into the middle of a world they had never even dreamt of, the zookeepers pounce on their apparent affinity for each other. With no prior experience, they find a new guest thrust on them, memories of their fun day’s just ashes in the wind. As they become the center of attention for a world pre-occupied with feelings, allergic to thought and reflection, every day brings them closer to the truth. Number 3! 2. And Tango Makes Three Book Cover for Retired Armed Forces Men and Women. The page cover will be set against a dark cloudy backdrop, with flashes of lightning and barely visible ra indrops. This should show the turmoil and mistrust at all the attention that must be going through Silo and Roy’s minds. The bottom of the cover shows soggy and splashy ground from all the rain, with both Roy and Silo’s feet barely visible in the mud. Silo and Roy are both of the same size and stature denoting similar sex. Both are pencil drawings in blue with a creamish-colored egg visible beneath one of them. They are both standing in the rain holding hands, smack in the